Our services
Complex solutions for the best results
We provide our clients with a full range of Out of Home services: from planning, through customized media mix, research and monitoring, to follow-up. With over 20 years of experience and up-to-date research at our disposal, we provide our clients with solutions that deliver the best results.
Optimizing billboard and citylight campaigns
The number of billboards and citylights available for a given campaign period changes from week to week. The planning of approximately 50,000 surfaces can only be carried out with the help of databases and software in the appropriate quality. During a more frequented, more popular month, the number and quality of surfaces that we would plan for a client’s campaign can change even daily. We optimize this process from the very first request for quotation to the submission of the campaign list.
The best softwares
The industry-specific software tools we use provide the projected reach metrics, photos, maps, and the characteristics of each advertising space associated with the campaign lists.
Comprehensive market knowledge
IK Outdoor's work experience accelerates and optimizes the design process.
Optimized access
We select the most suitable platforms based on our understanding of the campaign goal and target group.
Interactive client gate
We provide our recommended address list to our customers online in a database with photos and maps, in IK Outdoor's own customer portal system.
Get to know the billboard and citylight surfaces!
Non-classical media planning
The design of unique advertising surfaces – unlike the compilation of billboard and citylight campaigns – is based less on software and more on professional experience. We know exactly what challenges to expect from individual media owners and media types. We also make suggestions for the use of public space devices.
From flyers to building wraps
From a media portfolio consisting of dozens of formats—ranging from the smallest leaflets to giant building wraps—we select the mix that best suits the campaign's objectives
Advantage over competitors
We can design more successful campaigns by using unique media platforms that are different from the traditional ones, attract attention and are relevant to the target group.
Growing popularity
Our clients are already using over 30% of their campaigns using unique media platforms in addition to billboards and citylights.
Get to know the unique public advertising spaces!
Research and software
In the Hungarian market, there is an extremely sophisticated research background available for measuring billboard and citylight campaigns. This enables a detailed, research-based planning that is unique in the world.
All data, just a click away
Based on detailed physical data, the Outdoor Full Power database provides projected media metrics for outdoor campaigns during the planning phase—specifically, the number of consumers the campaign can potentially reach.
Up-to-date campaign results
During the campaign, an independent research company conducts a C-Test survey using online surveys to determine how many people saw the campaign, how many can recall who the advertiser was, how many said they liked the poster, and how much it encouraged them to make a purchase.
You can plan with us
The campaign manager software we developed contains the currently available advertising platforms of companies on the market. From these, we select the optimal appearance for our clients' campaigns using maps and photos, even on a national level.
Pretest creatives
In response to customer needs, IK Outdoor developed the module that allows for preliminary visual testing of the creatives being designed, meaning you can see how your ads would look in the selected locations using visual designs.
Learn about the research conducted by IK Outdoor!
Monitoring
An independent company regularly produces photographic reports on the campaigns that appear on billboards and citylights in Hungary. These results can be searched back several years.
Campaign monitoring
Upon request, an independent company performs the timing and quality control for the installation of billboard and citylight campaigns. IK Outdoor manages all communication with this partner on behalf of its clients.
Market information system
Regardless of the individual campaigns, every media platform is assessed every month by a specialized company. From the database created, we can draw conclusions about market spending.
Searchable, historical data
The database summarizing monthly repeated measurements makes it possible to learn about the public appearances of individual market players.
Full campaign tracking
We take all the burden off our clients’ shoulders by handling all the subtasks, from the ideas related to the planned campaign to the post-launch impact assessment of the campaign that has already been run. We keep our clients informed about these on an ongoing basis.
Before a campaign
We provide support right from the planning phase—even before the campaign begins—to help you select the tools that best align with your campaign objectives.
During a campaign
We monitor the placement of campaigns designed using the software background used by IK Outdoor.
After a campaign
If required, we examine the impact of campaigns based on a survey by an independent research company.
Programmatic
This innovative technology enables automated, targeted and timed display of ads on public digital surfaces, always reaching the target audience at the most appropriate place and time.
IK Outdoor SSP is now available in the programmatic ecosystem!
Automated and targeted ads
Programmatic Digital Out of Home technology enables the automated display of advertisements, delivering precisely targeted and relevant content to the right audience.
Optimized timing
Ads only appear when the client specifically wants them to. It is even possible to advertise only during a certain time of day (e.g. reaching the target group on their way to work in the morning).
Greater flexibility
Creatives running on digital platforms can be changed flexibly and dynamically.
What they said about us
What our customers say about us
