Our services
Complex solutions for the best results
We provide our clients with comprehensive Out of Home services: from planning, through customized media mix, research and monitoring, to follow-up. With over 20 years of experience and up-to-date research results at our disposal, we provide our clients with solutions that deliver the best results.
Optimizing billboard and citylight campaigns
The number of billboards and citylights available for a given campaign period changes from week to week. During a busier, more popular month, the number and quality of surfaces that we would include in a client’s campaign can change even daily. Therefore, quality media planning of approximately 50,000 advertising spaces can only be done with the help of databases and software. We optimize this process from the very first request for a quote to the delivery of the campaign list.
The best softwares
The software tools we use provide the estimated reach metrics, photos, maps and specifications for each advertising space.
Comprehensive knowledge of the market
IK Outdoor's experience accelerates and optimizes the design process.
Optimized access
We select the advertising spaces that best fit the campaign objectives and target audience.
Interactive client gate
We use IK Outdoor’s own online client portal to deliver our recommended address list, in a database complete with photos and maps.
Get to know the billboard and citylight surfaces!
Non-traditional media planning
Designing unique advertising formats – unlike planning billboard and citylight campaigns – is based less on software and more on professional experience. We know exactly what challenges to expect from individual media owners and media types. We also give our clients recommendations on the best OOH formats to use.
From flyers to meshes
From the vast array of formats ranging from the smallest flyers to giant building meshes, we develop a media mix that delivers best on the campaign objectives.
Competitive advantage
By using custom, non-traditional devices that grab attention and are relevant to the target group, we can design more successful campaigns.
Growing popularity
In addition to billboards and citylights, custom executions already take up 30% of our clients’ campaigns.
Get to know the unique public advertising spaces!
Research and software
In the Hungarian market, there is an extremely sophisticated research background available for measuring billboard and citylight campaigns. This enables a detailed, data-driven planning that is unique in the world.
All data at your fingertips
During the planning phase, the Outdoor Full Power database provides projected media metrics based on detailed physical data — specifically, the number of consumers the campaign can potentially reach.
Up-to-date campaign results
During the campaign, an independent research company conducts an online C-Test survey to determine how many people have seen the campaign, how many can recall who the advertiser was, how many
You can plan with us
The campaign management software developed by us includes the currently available advertising displays of all the companies on the market. From these, with the help of photos and maps, we select the optimal address list for our clients' campaigns using maps and photos, even on a national level
Pre-test creatives
As a response to our clients’ feedback, IK Outdoor has developed a module that allows for preliminary visual testing of the creatives being designed, meaning you can visualise what your ads would look like in-situ, in the selected locations.
Learn about the research conducted by IK Outdoor!
Monitoring
An independent company regularly produces photographic reports on the campaigns that appear on billboards and citylights in Hungary. These results can be searched back several years.
Campaign monitoring
Upon request, an independent company can inspect the timeliness and quality of the installation of billboard and citylight campaigns. IK Outdoor manages all communication with this partner on behalf of its clients.
Market information system
Independent of the individual campaigns, every OOH surface is monitored monthly by a specialist company. From this database, we can draw conclusions about market spend.
Searchable, historical data
The database collating regular monthly monitoring data makes it possible to learn about the OOH presence of individual market players.
Full campaign tracking
We take all the burden off our clients’ shoulders by handling all the subtasks, from the initial ideas to the post-launch impact assessment of the given campaign. We keep our clients informed about these on an ongoing basis.
Before a campaign
We provide support right from the planning phase—even before the campaign begins—to help you select the tools that best align with your campaign objectives.
During a campaign
We monitor the placement of campaigns designed using IK Outdoor’s own software
After a campaign
Upon request, we asses the campaign’s impact using a survey by an independent research company.
Programmatic
This innovative technology enables automated, targeted and scheduled display of ads on digital OOH screens, always reaching the target audience at the most appropriate time and place.
The IK Outdoor SSP is now available in the programmatic ecosystem!
Automated and targeted ads
Programmatic Digital Out of Home technology enables the automated display of advertisements, delivering precisely targeted and relevant content to the right audience.
Optimized timing
Ads only appear when the client specifically wants them to. It is even possible to advertise only during a certain time of day (e.g. reaching the target group on their way to work in the morning).
Greater flexibility
Creatives running on digital platforms can be changed flexibly and dynamically.
What they said about us
What our customers say about us
They always have a solution for everything, and working together is fast, precise, and flexible. Thanks to their vast experience, I feel like our OOH campaigns are in safe hands with them.
Boglárka Kiss
Marketing operations manager & campaign PMO
Our cooperation with IK has become increasingly close over the years. One of the main reasons for this is that in any situation we can be sure that the work we request will be completed on time and precisely compiled. Thanks to their network of contacts covering the entire Hungarian Out of Home market, we can also satisfy extra customer needs with their help.
Olga Balog
Trading Director
