Find out what makes a poster creative really good
Simply great
The secret to a really good Out of Home poster lies in its simplicity. People have a limited attention spans, and advertisements only have a few seconds to get their message across. Therefore, it is crucial that the information is communicated in a short, simple and understandable way. This way, the ad is not only more likely to grab attention, but are also more likely to be memorable and effective. A good example of this is Telekom's 5G campaign
Image to text ratio
In Dreher’s campaign, the right proportion of image and text (also known as copy) ensures a harmonious appearance, which creates an aesthetic impact and makes the message easy to absorb. If there were too much text, it would scare the viewer away, while if the image were too dominant, the message of the text would be lost. The ideal proportion ensures that both elements – image and text – complement each other and together convey a coherent, understandable message.
Using eye-catching colors
The use of eye-catching colors is essential for effective Out of Home advertising. Using the right colors and contrasts helps the ad convey its message in an effective and memorable way. It is important to note that the above image shows the teaser phase of the ERSTE BANK’s George campaign, so part of the message is deliberately obscured.
Bright colors
Colors evoke different emotions in people. The energetic colors of Rauch's campaign exude warmth, which is reinforced by the distinctly positive headline.
Simply great
Most people are not able to quickly process a poster with a long, complicated message, so they may just ignore it altogether. In its Christmas campaign, Peroni skillfully conjures up a festive atmosphere on the streets by displaying a snow angel.
Less is more
Don't expect your target audience to diligently read through the overly long text on your poster, wondering what your message might be. Instead, get to the point and use concise copy that grabs attention!
Clean visual execution
Don't try to include every available image and text in your ad, because your message will get lost in the visual noise you create.
Stand out from your surroundings
Don’t be afraid to use striking colors or unusual visual solutions to draw attention to your ad – don't let your message blend into its surroundings with its grayness.
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