About the project
AXE's latest campaign left its mark not only in minds, but also on the streets! In reaching the male target group, the main tools were bathroom posters, digital surfaces in fitness centers and a truly disruptive solution, clean graffiti. The message applied to dirty zebras is not only eye-catching, but also fits perfectly with the brand's style - because what is AXE does not go unnoticed.
Surfaces used
Digital citylight
Citylight
Digital screen
Full branding stop
Clean Graffiti
Bathroom poster
Our other works
Get to know some of our work
