Programmatic DOOH:
We give space for the future
Data-driven. Flexible. Automated.
Programmatic DOOH. International technology. Local expertise.
What is PDOOH?
Programmatic Digital Out-of-Home is a new technology that enables the automated buying and selling of digital public space advertising. Ads are not scheduled to appear for a fixed period, but rather when specific conditions (triggers) are met and can be flexibly stopped or restarted.
Always at the best moment
Thanks to technology, we have the opportunity to display the ad exactly when the environmental conditions are most ideal.
Real-time flexibility
Programmatic technology allows you to start and stop your campaign at any time. If the market situation changes, the creative can react immediately.
Inevitability and Brand Safe
No AdBlocker, no skips, real people see it. Your ad is guaranteed to appear in a brand safe, controlled physical environment.
What is worth knowing when planning?
Conventional DOOH
Fixed booking
For a pre-determined location and time period.
General targeting
Based on location and static demographics.
Confirmation
A photo is taken of the digital creative
Pricing
Fixed fee / time period
Programmatic DOOH (pDOOH)
Flexible handling
Campaigns that can be started and stopped at any time.
Can also be controlled with triggers
Creatives that change based on parameters (weather, time of day or events).
Daily reports
We provide real-time or daily reports on impressions (log files, SSP data).
Pricing
CPM (Cost Per Mille) based
Our programmatic surfaces
Discover our available PDOOH surfaces. Our offering is constantly expanding, currently in over 60 locations. Our existing customers can access our full list of surfaces through our Customer Portal.
Download KIT Presentation
New technology, new rules of the game
Running programmatic campaigns is fundamentally different from traditional OOH bookings. To make planning seamless, we've compiled the most important methodological differences.
Buying methods
New ways of buying
- The buying process is managed via automated systems (DSP and SSP).
- Not only is it possible to book a date and time, but also to set certain conditions* (e.g. ‘only when it rains’, or ‘only between 8-10 a.m.’) based on which the system will allocate the number of required impressions. *(only when using Outmoove DSP)
Say goodbye
- Traditional, paper-based order forms or pre-determined campaign periods are a thing of a past - in the world of programmatic, we don’t think in monthly or half-monthly campaigns.
Reports
The new system
- Rely on daily reports. Instead of photos, you’ll receive detailed log-files and performance reviews validated by servers.
- Our system accurately logs when, where and how many times your ad has appeared.
Say goodbye to
- Photographic evidence of your ad’s appearing on screens. Given that the campaigns are updated dynamically, potentially every minute, and dozens of creatives may run simultaneously, taking physical photos is not only impossible, but doesn’t make sense either due to the nature of the technology used.
Strategy
Strategic proposal
- Set your own rules: a different creative for rush hour, for sunshine, or for when the stock market changes.
- The goal is not just presence but relevance.
Say goodbye to …
- Static, one-size-fits-all ads
Ask our experts
We are ready to lead your brand into a new era of outdoor advertising. Contact us.
Contact information: hello@ikoutdoor.hu
Réka Kósa Szabó
Programmatic DOOH specialist - Team leader
Máté Czirle
Programmatic DOOH specialist
