About the project
In its March campaign, L’Oréal intentionally steered away from traditional tools: the campaign was built exclusively on bespoke executions and digital screens, without compromising on visuals.
The objective was for the brand not just to be present in the urban landscape but to provide an experience as well. In order to achieve this, the brand appeared with a strong, consistent visual world and a dominant creative in the city’s busiest junctions and malls.
Surfaces used
Full branding stop
Plaza digital gate
Balustrade
LED wall
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