About the project
dm’s slogan “Together we are truly unique” worked perfectly when translated into the language of public space advertising.
The brand’s December campaign employed several truly unique solutions that highlighted the appearances from their surroundings, so the message appeared in a striking yet unified manner in public space – strengthening the brand’s presence during the particularly busy holiday season.
Surfaces used
Billboard
Digital citylight
Citylight
Giant board
LED wall
Plaza surfaces
Plaza digital gate
Rural vehicle advertising
Full branding stop
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