Find out what makes a poster creative really good!
Learn what makes a poster really good creative
Simply great
The secret to a really good public space poster lies in its simplicity. People have a limited attention span, and an advertisement only has a few seconds to get its message across. Therefore, it is crucial that the information is communicated in a short, simple and understandable way. Such advertisements are not only more likely to capture attention, but are also more likely to remain memorable and effective. A good example of this is Telekom's 5G campaign.
Image to text ratio
In Dreher’s campaign, the right proportion of image and text ensures a harmonious appearance, which creates an aesthetic impact and makes the message easy to absorb. If there were too much text, it would scare the viewer away, while if the image were too dominant, the text message would be lost. The ideal proportion ensures that both elements – image and text – complement each other and together convey a coherent, understandable message.
Using eye-catching colors
The use of eye-catching colors is essential for effective public space advertising. Using the right colors and contrasts helps the ad convey its message effectively and memorable. It is important to note that the image shows the teaser section of the ERSTE BANK George campaign, meaning that part of the message is deliberately obscured.
Bright colors
Colors evoke different emotions in people. The energetic colors of Rauch's campaign exude warmth, which is only reinforced by the distinctly positive text message.
Simply great
People can't absorb a complicated, long-texted poster quickly, so they can easily ignore it. In its Christmas campaign, Peroni skillfully conjures up a festive atmosphere on the streets by displaying a snow angel.
Less is more
Don't expect your target audience to start digging through your pre-written ad, wondering what your message might be. Instead, phrase it in an attention-grabbing and brief way, focusing on the point!
Clean visual implementation
Don't try to include every image and text you can find in your ad, because your message will get lost in the visual noise you create.
Let's stand out from our surroundings!
Feel free to use striking colors or unusual visual solutions to draw attention to your ad – don't let your message blend into its surroundings with its grayness.
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