Our entry received the Marketing Diamond D Award in 2023, in the Production and Printing category.

For the first time in Hungary, we have applied a unique technological solution that has never been seen before. The novelty of the technical solution lies in the fact that the cameras that can be built into citylight are capable of sensing in an increasingly subtle and intelligent way, which can be connected to the content running on the advertising surface. This even opens up opportunities for advertisers to have the displayed content react to changes in facial expressions. We applied this innovative technology, i.e. the eye-tracking camera, for Coca-Cola Zero, which dynamically changed its content based on the eye movements of passers-by.